Book Synopsis The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace by : Peter Montoya
Download or read book The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace by Peter Montoya and published by Mcgraw-hill. This book was released on 2008-10-03 with total page 288 pages. Available in PDF, EPUB and Kindle. The international bestseller-now updated for an even bigger, brand-savvy market Self-published in 2005, this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation, selling more than 65,000 copies worldwide and hitting #3 on Japan's business bestseller list. This invaluable guide teaches you the vital principles and skills of personal branding, including how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a constant flow of business. “Montoya's Personal Branding ideas are going to change how business owners and professionals promote themselves.”-Robert G. Allen and Mark Victor Hansen, coauthors, The One-Minute Millionaire
Download or read book Dataclysm by Christian Rudder and published by Crown. This book was released on 2014-09-09 with total page 304 pages. Available in PDF, EPUB and Kindle. A New York Times Bestseller An audacious, irreverent investigation of human behavior—and a first look at a revolution in the making Our personal data has been used to spy on us, hire and fire us, and sell us stuff we don’t need. In Dataclysm, Christian Rudder uses it to show us who we truly are. For centuries, we’ve relied on polling or small-scale lab experiments to study human behavior. Today, a new approach is possible. As we live more of our lives online, researchers can finally observe us directly, in vast numbers, and without filters. Data scientists have become the new demographers. In this daring and original book, Rudder explains how Facebook "likes" can predict, with surprising accuracy, a person’s sexual orientation and even intelligence; how attractive women receive exponentially more interview requests; and why you must have haters to be hot. He charts the rise and fall of America’s most reviled word through Google Search and examines the new dynamics of collaborative rage on Twitter. He shows how people express themselves, both privately and publicly. What is the least Asian thing you can say? Do people bathe more in Vermont or New Jersey? What do black women think about Simon & Garfunkel? (Hint: they don’t think about Simon & Garfunkel.) Rudder also traces human migration over time, showing how groups of people move from certain small towns to the same big cities across the globe. And he grapples with the challenge of maintaining privacy in a world where these explorations are possible. Visually arresting and full of wit and insight, Dataclysm is a new way of seeing ourselves—a brilliant alchemy, in which math is made human and numbers become the narrative of our time.
Book Synopsis DESIGN-DECODED 2021 by : Juaini Jamaludin
Download or read book DESIGN-DECODED 2021 by Juaini Jamaludin and published by European Alliance for Innovation. This book was released on 2022-03-25 with total page 840 pages. Available in PDF, EPUB and Kindle. It is a pleasure to welcome you to the proceedings of the 2nd International Conference on Design Industries and Creative Culture (Design Decoded 2021) which has been organised by the College of Creative Arts (previously renown as Faculty of Art & Design), Universiti Teknologi MARA, Kedah Branch. Design Decoded 2021 analysed and discussed how art, design and education may have an influence, create a societal difference, and contribute to the economy, as well as how we think, live, work and learn. The main topic of this proceeding was “Decrypt Your Visual Creativity” which consisted of 65 articles about design thinking, interior design, art and design management, industrial design, education in design creativity and innovation, sustainable art and design, visual communication, new media, graphic and digital media, visual culture, design practice, art history, art and creative community, and methodology in design creativity. We are truly thanking you to our four keynote speakers Emeritus Prof. Dr. T.W. Allan Whitfield, Prof. Dr. Khairul Aidil Azlin Abdul Rahman, Dr. Nurul ‘Ayn Ahmad Sayuti and Mr. Firdaus Khalid for their constant support and guidance. Finally, we would like to express our heartfelt gratitude to all colleagues in the steering and organising committee for their cooperation in administering and organising the conference, as well as reviewers for their intellectual effort and dedication to reviewing papers.
Book Synopsis The Savvy Music Teacher by : David Cutler
Download or read book The Savvy Music Teacher by David Cutler and published by Oxford University Press, USA. This book was released on 2015 with total page 417 pages. Available in PDF, EPUB and Kindle. In our era of financial uncertainty and disruptive technological change, the music industry is in crisis. One career path that holds great promise, however, is independent music teaching. For a host of reasons, demand exists in every corner, providing one of the most stable, promising career options available to musicians regardless of instrument, genre, or background - at least, in the hands of a savvy music teacher. In this book, author David Cutler offers hands-on advice for creating a music career that is meaningful, artistically fulfilling, and financially self-supporting. The book's over.
Download or read book ICED-QA 2019 by Yulia Hendri Yeni and published by European Alliance for Innovation. This book was released on 2021-04-02 with total page 361 pages. Available in PDF, EPUB and Kindle. The quality improvement of higher education is needed to guarantee the quality of the graduates for the future competitiveness. Due to the local and global changes and the issue of Industrial Revolution 4.0, higher education needs to compliance the paradigm. Labor requirement’s competence requires curriculum reformation from input-based education to outcome-based education. In learning, the paradigm friction appears from instructional paradigm to learning paradigm. To solve the related proportion, LP3M (Institute of Educational Development and Quality Assurance) Universitas Andalas initiated the International Conference on Educational Development and Quality Assurance (ICED-QA 2). This conference was attended expert and researchers from different countries to discuss the issues about “Educational Quality Development in Industrial Revolution 4.0”.
Book Synopsis The Role of Islamic Spirituality in the Management and Leadership Process by : Abdul Mutalib, Mahazan
Download or read book The Role of Islamic Spirituality in the Management and Leadership Process by Abdul Mutalib, Mahazan and published by IGI Global. This book was released on 2021-05-07 with total page 254 pages. Available in PDF, EPUB and Kindle. Leaders nowadays need to know, learn, and apply the concept of qalb leadership where it has been taught by the Prophet Muhammad as well as explained by Islamic scholars. The comparison with other mindful leadership concepts is required to provide solutions and options in leadership for better outcomes and spiritual awareness. It is found that leadership literature, in general, is unable to generate an understanding of a leadership concept that is both intellectually compelling and emotionally satisfying. As for qalb leadership, it focuses on the spirituality of leadership that can aid in facing unpredictable manners and provide better outcomes for followers. Research on Islamic leadership and spirituality may pave the way for better leadership practices in the future. The Role of Islamic Spirituality in the Management and Leadership Process will elaborate the spirituality and qalb in human life and leadership along with providing a discussion on the role and function of qalb in the overall leadership process. Through spirituality, human interdependence, creativity, and social justice can be created and molded. This type of leadership enables transformation in a natural way without denying basic human nature and imparts balance to both the outer and inner needs of humans. With the discussion of four cardinal virtues of Al-Ghazali, leaders can solve many problems that emerge in their organizations. This book is ideal for managers, executives, theologians, professionals, researchers, academicians, and students who are interested in how Islamic spirituality plays a role in leadership.
Book Synopsis Personal Brand Creation in the Digital Age by : Mateusz Grzesiak
Download or read book Personal Brand Creation in the Digital Age by Mateusz Grzesiak and published by Springer. This book was released on 2018-03-20 with total page 185 pages. Available in PDF, EPUB and Kindle. Presenting a scientific exploration of personal branding and digital communication, this ground-breaking book aims to fill a gap between theory and practice. Describing how social media can increase brand profiles online, it explains basic terms before investigating the cultural context for online personal branding. With a special focus on YouTube, the author provides a comparative analysis of two countries (USA and Poland) to open further avenues for research into this growing area. An essential read for management and marketing scholars, this study outlines and explores the evolution of media in the digital age from a business perspective, and offers a thought-provoking analysis for those interested in social media.
Download or read book Social Commerce by Rosy Boardman and published by Springer. This book was released on 2019-02-22 with total page 289 pages. Available in PDF, EPUB and Kindle. This timely edited collection offers a multidisciplinary perspective on social commerce, a phenomenon that has gained increasing interest over the last 8 years. Investigating how social media can be used to generate value for brands beyond customer relationship purposes, the skilled authors explore how social media users co-create value for businesses, influence other consumers and generate electronic word-of-mouth (eWOM). Providing insights from practitioners and academics, this book goes further than simply exploring e-commerce and social media, and addresses the real relevance of social commerce in today’s business landscape. With a selection of contemporary case studies and a Foreword written by Inthefrow’s creator, Victoria Magrath, Social Commerce will be an engaging read for those studying consumer behaviour, online marketing, and e-commerce.
Book Synopsis Proceedings of the Unima International Conference on Social Sciences and Humanities (UNICSSH 2022) by : Recky Harold Elby Sendouw
Download or read book Proceedings of the Unima International Conference on Social Sciences and Humanities (UNICSSH 2022) by Recky Harold Elby Sendouw and published by Springer Nature. This book was released on 2023-02-17 with total page 2046 pages. Available in PDF, EPUB and Kindle. This is an open access book. The Unima International Conference on Social Sciences and Humanity (UNICSSH) 2022 was conducted on October, 11th – 13th 2022, at The Grand Kawanua International City, Manado, North Sulawesi, Indonesia. In 2022, Universitas Negeri Manado will host the Indonesian National Education Convention (KONASPI) X. Konaspi is a routine activity of the PPTKN which is held once every four years. The fourth industrial revolution (4.0) is marked by technological advances and supported by artificial intelligence that creates opportunities and challenges for the education system. University and vocational school graduates are facing a world transformed by technology which in turn is transforming the workplace from task-based to human-centered characteristics. Certain skills such as critical thinking, emotional intelligence, problem-solving, cognitive flexibility, and knowledge production are required. To answer this demand, the education system must put revolutionary innovation on its agenda. Scholars, researchers, and practitioners are invited to share ideas, research results, and best practices about education, science, and technology now and in the future at an international conference held by Universitas Negeri Manado as part of the Indonesian National Education Convention (KONASPI). As part of KONASPI X activities, Universitas Negeri Manado is holding the 2022 International Conference on Education, Social Science, and Humanities (ICESSHum). The topics in this international conference are Education, Law, Politics and Social Sciences, Economics, Public Administration, and Humanities. Through these themes, it is expected to involve many professionals who have indirect roles in related fields. To enrich this event, the committee invites all national and international participants (including academics, researchers, professionals, and other relevant stakeholders) to send research papers or review papers to be presented at the conference.
Book Synopsis The Education of Millionaires by : Michael Ellsberg
Download or read book The Education of Millionaires by Michael Ellsberg and published by Penguin. This book was released on 2011-09-29 with total page 288 pages. Available in PDF, EPUB and Kindle. The myth: If you get into a good college, study hard, and graduate with excellent grades, you will be pretty much set for a successful career. The reality: The biggest thing you won't learn in college is how to succeed professionally. Some of the smartest, most successful people in the country didn't finish college. None of them learned their most critical skills at an institution of higher education. And like them, most of what you'll need to learn to be successful you'll have to learn on your own, outside of school. Michael Ellsberg set out to fill in the gaps by interviewing a wide range of millionaires and billionaires who don't have college degrees, including fashion magnate Russell Simmons, Facebook co-founder Dustin Moskovitz and founding president Sean Parker, WordPress creator Matt Mullenweg, and Pink Floyd songwriter and lead guitarist David Gilmour. Among the fascinating things he learned: How fashion designer Marc Ecko started earning $1000 a week in high school with his own clothing business, and later grew it into an empire. How billionaire Phillip Ruffin went from lowly department store employee with no college degree, to owner of Treasure Island on the Vegas Strip. How John Paul DeJoria went from homelessness to billionaire as founder of John Paul Mitchell Systems Hair Care Products. This book is your guide to developing practical success skills in the real world. Even if you've already gone through college, the most important skills weren't in the curriculum-how to find great mentors, build a world-class network, learn real-world marketing and sales, make your work meaningful (and your meaning work), build the brand of you, master the art of bootstrapping, and more. Learning the skills in this book well is a necessary addition to any education. This book shows you the way, whether you're a high school dropout or a graduate of Harvard Law School.
Book Synopsis The Tourism, Hospitality and Events Student′s Guide to Study and Employability by : Sally Everett
Download or read book The Tourism, Hospitality and Events Student′s Guide to Study and Employability by Sally Everett and published by SAGE. This book was released on 2020-11-11 with total page 593 pages. Available in PDF, EPUB and Kindle. A new, ′one-stop-shop′ textbook with everything needed for first year skills modules taken by tourism, events and hospitality students.
Book Synopsis The Zen of Social Media Marketing by : Shama Hyder
Download or read book The Zen of Social Media Marketing by Shama Hyder and published by BenBella Books, Inc.. This book was released on 2016-08-16 with total page 278 pages. Available in PDF, EPUB and Kindle. The Essential How-To Guide for Social Media Marketing by Leading Expert Shama Hyder, Named "Social media’s zen master of marketing" by Entrepreneur magazine and One of LinkedIn's "Top Voices" in Marketing & Social in 2015 In 2001, at the dawn of the millennium—and the digital marketing age—the first edition of The Zen of Social Media Marketing became a global hit. In the ensuing years, updated editions helped even more marketers, entrepreneurs, students, and professionals of all types navigate the sometimes-stressful world of social media. Now, this new, fully updated edition offers timely insight to the ways social media marketing has changed and specific steps to show you exactly how to thrive and profit with ease and efficiency. Whether you’re a novice, struggler, or mastery-seeker, you already know that engaging in social media is no longer optional. People are talking about your company online and you need to be part of those conversations. However, social media marketing isn’t like traditional marketing—and treating it that way only leads to frustration and failure. In The Zen of Social Media Marketing, Shama Hyder, social media expert and president of The Marketing Zen Group, teaches you the “Zen” of using social media tools to find your own marketing nirvana. The newest edition of The Zen of Social Media Marketing gives you: - A comprehensive overview of why social media works and how to use it to drive traffic to your website and fan page - A proven process to attract followers and fans and convert them into customers and clients - The latest social media trends and step-by-step guidelines for sites and apps such as Instagram, Pinterest, Snapchat, and more - Innovative tips for mobile design - Essential advice on content marketing, email marketing, video, and targeted tactics to enhance your SEO - All-new information on why, when, and how to use online advertising - Why self-expression is the true driver of social media use and how to leverage it for your business - Insights from dozens of leading online marketers and entrepreneurs, with strategies for success
Book Synopsis The Zen of Social Media Marketing by : Shama Hyder Kabani
Download or read book The Zen of Social Media Marketing by Shama Hyder Kabani and published by BenBella Books. This book was released on 2013 with total page 273 pages. Available in PDF, EPUB and Kindle. Outlines how to use social media tools, including Facebook and LinkedIn, in a marketing plan for one's business.
Book Synopsis The Brand Called You by : Ashutosh Garg
Download or read book The Brand Called You by Ashutosh Garg and published by Bloomsbury Publishing. This book was released on 2018-12-18 with total page 186 pages. Available in PDF, EPUB and Kindle. There is no one else in the world like you. Your personal brand has been registered in your name and patented with your persona even though there may be hundreds of people carrying the same name. Creating, building, and developing your personal brand is entirely in your own hands. Conversely, destroying or diminishing your brand is also only in your own hands. Your brand is the essence of your own unique story. The key to this is reaching deep inside yourself and pulling out the authentic, the unique 'you', from within your own self. What we do with our own brand name could be the difference between being very successful and not so successful. This is as true for personal branding as it is for business branding. The Brand Called You outlines how critical it is for each one of us to understand the power and vulnerabilities of our brand and invest wisely and consistently in our persona and our name. Remember, the only legacy you will leave behind in the world is your name.
Book Synopsis The Problem with Penguins by : Bill Bishop
Download or read book The Problem with Penguins by Bill Bishop and published by iUniverse. This book was released on 2010-03 with total page 198 pages. Available in PDF, EPUB and Kindle. Would you like to attract more high-quality customers and make a lot more money? If so, The Problem with Penguins, written by Bill Bishop, author of the bestseller How to Sell a Lobster, can help you with your penguin problem! Learn how to stand out in a crowded marketplace by effectively branding and packaging your BIG Idea. In his trademark fun and entertaining style, Bishop explains: Why most companies will never stand out in their marketplace, and how to avoid a similar fate; Innovative methods to create a BIG Idea, something new, better, and different, even in the most traditional companies, industries and product/service categories; A step-by-step process to brand and package your BIG Idea; How to develop BIG promotional ideas to attract more high-quality prospects; Twenty-first Century "packaged" marketing techniques to sell your BIG Idea easier, faster, and for more money; Strategies to bring your BIG Idea to market faster and easier, while overcoming inertia, procrastination, and negative thinking; plus Dozens of real life examples of successful BIG Ideas created by entrepreneurs in many different industries. Start today to build a great business and stand out from the other penguins in your industry!
Book Synopsis God-Made Millionaire by : Letitia Harris
Download or read book God-Made Millionaire by Letitia Harris and published by iUniverse. This book was released on 2015-07-16 with total page 332 pages. Available in PDF, EPUB and Kindle. Are you a transitioning from employee to employer? Maybe youre a sales professional, service-based individual, solopreneur or startup that needs guidance in your business? Do you struggle to merge your natural and spiritual gifts to find financial success? You know God has equipped you, so why isnt it happening? In her book God-Made Millionaire: Creating Wealth as an Emerging Entrepreneur, author Letitia Harris teaches you how to experience the Covenant of Wealth God promises in Deuteronomy 8:18. Youll find strength, wisdom, encouragement, and power to be freed from naysayers and uncontrollable events that can keep you from finding financial freedom. She shares how she overcame obstacles to find liberation during her entrepreneurial journey. Youll discover how to hear Gods voice to gain the clarity you need to become a successful entrepreneur. Here, youll find strategies that get you results from your social media efforts. Discover simple business practices that put you on track to be a streamlined organization. Learn the secrets that well-known leaders use to gain wealth in their industries. Finally, youll learn how to live in a world that is tailored-made for you! As God-Made Millionaire: Creating Wealth as an Emerging Entrepreneur helps you find clarity in your passion, youll become open to receiving the financial wisdom you need to be a leader in your industry. With that comes your opportunity to be a God-made millionaire.